YU Launches another 15 $ device called Yu Yubic for Music Lovers.

Today Yu Televentures announces its bluetooth speakers, Yu Yubic, priced at Rs. 999. The device comes in a portable, cubical shape with minimal functions (which serve the purpose). The device comes with a pouch and a USB cable.

The Yu Yubic may not be the cheapest Bluetooth speaker available in the market, but by keeping the price tag at Rs. 999, YU may tap into the market segment dominated by the likes of JBL and Beats by Dre.

Watch the unboxing and hands on of the Yubic here:

YU launches Yu Yureka Plus

December of 2014 was when Micromax formed and launched their fork called Yu Televentures. The online sale company, is designed completely to take on the likes of Xiaomi and OnePlus. The company had great ambition and a unique business model. It brought in the best of Xiaomi and OnePlus to the Indian masses for a budget.

The first device, the Yureka, was a huge success for the company and a great product to launch with. At their most recent launch, Rahul Sharma, CEO Yu Televentures, revealed his plans for the company and launched the Yuphoria along with several other devices. This included the recently launched YuFit Fitness band.

Alabaster White and Moonstone Grey

Today the company has announced the Yu Yureka Plus. Do not be confused by the name, the handset is not larger than the previous Yureka, nor is it bumped up in specs. It does have some minor, yet significant, upgrades. The Yureka Plus comes with a 1920x1080px display vs the 720px on the original Yureka. The Plus version also gets the Corning Gorilla Glass 3 protection layer added to the top of the display. All this is on the same size 5.5-inch display which bumps up the pixel density to 400 ppi.

The new Yu Yureka Plus also has a new camera sensor, made by Sony, keeping the Mega Pixel count intact at 13 MP. The company is also touting a new improved chassis and better build qualities.

However, the most important change to us is the new white colour finish back panel option. Which not only gives this handset a distinctive look but a slightly more premium one.

Registrations for the handset have begun today, and the phone will go on sale on the 24th of July at 12:00 Noon, at Amazon.in. The Yu Yureka Plus comes in two colour options, the Moondust Grey and Alabaster White.

Hardware Specs	Yu Yureka Plus
Display	5.5-inch FHD Gorilla Glass 3
Resolution	1920 x 1080px 400ppi
Chipset	Qualcomm Snapdragon 615
Processor	1.5GHz Octacore | 64 Bit
GPU	Adreno 405
RAM	2GB
Primary Camera	13MP  Sony Sensor
Front Camera	5MP
Video Recoding	1080p Full HD
Storage	16GB
Expandable Up to	32 GB
Battery	2,500 mAh
Operating System	Android 5.1 Lollipop with Cyanogen 12
Bluetooth	4.0
Price	Rs. 9999

YU launching a 15$ mi band like fitness tracker in india.

The Smartphone maker YU ( origined from micromax ) which had launched previously YU Yureka and Yu Yuphoria is now entering the fitness segment with dirt cheap devices. 

YU Televentures is venturing into the wearables segment and is starting with the YuFit fitness band. The registrations for the band will start from 21st July and will go on sale on 29th July. The Yufit band has been priced at Rs.999 and will be available exclusively through Amazon India.

The YuFit has an OLED display that tracks steps taken, sleep cycle and alerts about incoming calls and messages. The fitness band comes along with an accompanying app called HealthifyMe. This app calculates the calories of any food material you click along with suggesting a healthier alternative. On the fitness front, it gives access to group coaching, social fitness, motivation and more.

YuFit Band.

The company will also offer a free personal trainer for the first 1000 YuFit users. Along with the fitness band, YU also revealed another device known as the HealthYU cassette. This device measures body vitals such as ECG, skin temperature, blood oxygen saturation, heart rate and respiration rate and is is priced at Rs. 4,999. This small device can fit into your pocket and has two suction cups that help in attaching the device to a smartphone’s back cover. The device then pairs with an app working on the phone with Bluetooth, and once the pairing is complete, you can keep four fingers on the four sensors on the HealthYu to start tracking the body vitals.